對于外貿人來說，日常工作中，想要撰寫給老客戶道歉的道歉信，就得根據實際情況來看，本次，小編就來給大家介紹一下。

給老客戶道歉的道歉信怎么寫

01.為損壞或有缺陷的產品道歉

Dear XX,

Thank you for contacting us about the defective products.感謝您跟我們溝通關于瑕疵產品的事。

We are truly sorry that the items you received did not function as promised. 對于您收到這樣的產品我們感到非常抱歉。

We understand your anger and disappointment, and seriously apologize for any inconvenience it may have brought to you.我們完全能理解您的憤怒和失望，并對由此給您造成的不便再次抱歉。

Before we ship any products, it undergoes several stages of quality checks. It is our intention to provide only the highest quality items to our clients, and we regret that the products  you received slipped past our quality measures.

任何一款產品裝船前，我們都會進行多輪質量檢查。因為我們想要的只是給客戶最好的產品，然而仍然有少量質量不過關的產品被寄過去，我們深感遺憾。

We have gone ahead and shipped you some new XX, which should arrive at your specified address in XX business days. When you receive it, please return the defective items for routine check-up, so we know how it happened to avoid such problems in the  coming orders.目前我們已經給您寄去一批新的產品，應該會在XX個工作日到達您制定的地點。當您收到貨物的時候，煩請將瑕疵商品寄回，以便我們再次檢查。這樣我們就能找出原因，并在接下來的生產中避免再次發生類似情形。

We understand that sales is a time-sensitive matter, and will be offering you a $1.2 off in your next purchase in hopes of compensating for the inconvenience.我們知道對于銷售而言時間很重要，因此為了補償您，我們愿意在您下次購買時給與1.2美元的折扣。Thank you again for bringing this issue to our attention—please feel free to contact with any further concerns.再次感謝您告知我們這個問題——有事請隨時與我聯系。Sincerely,XX

Tips：解釋為什么缺陷/損壞發生。主動為客戶提供必要的替代品。如果需要，為客戶提供折扣。表明將采取措施，以確保類似情況不會再現。向客戶表示愿意提供協助。

更多外貿知識，歡迎來格蘭德外貿平臺知識庫查詢了解。

www.329659.com

02.為交貨期延遲道歉

Dear XX,

We are so sorry to let you know that the XX you purchased from us may not be able to be delivered on time.我們很抱歉地告知您，您在我公司采購的XX產品，可能無法按時交貨了。

The demand for these particular & popular items has exceeded our expectation, and our stock is depleted. However, the new batch of these items will be ready next Friday, on which we have confirmed with our production department for your shipment.這批特別受歡迎的產品需求量已經遠遠超出我們的預期，目前我們的庫存已經耗盡。但是，最新一批產品將在下周五準備好，我們已經和生產部門確定了您的出貨。

We understand that as a professional client, after you make a purchase, you definitely expect to receive your products in a timely manner. We know that we have let you down, and for which, we wanna express our serious & sincere apology to you.我們知道作為一個專業的客戶，在您下單之后當然希望能夠準時收到產品。很抱歉我們讓您失望了，為此，我們想要向您表達誠摯的歉意。

Please advise us on whether you would like to cancel your order or have us ship the goods once they become available.煩請告知我們您的想法，是取消訂單還是等訂單到了我們給您發貨。

You will be kept updated for production and shipment. Again, we apologize for all the inconvenience caused by this. Come to us if you need any further help.我們會向您及時報備最新的生產和出貨信息。對您造成的不便，再次說聲抱歉。如果您有任何需要請聯系我們。Sincerely,XX

Tips：解釋為什么裝運推遲。讓客戶知道你會盡快為他們準備貨物。表示對此造成的不便你很在乎。表明會讓客戶知道生產和裝運的情況。向客戶表示愿意提供協助。

03.為弄錯樣品道歉

Dear XX,

I'm currently in Australia for business visits. That is why you didn't see me there when visiting our factory.
我目前在澳大利亞出差，因此您今天來工廠的時候沒能跟您見面。

Though I informed my workmates of all the details we talked more than 3 times before I left, still, the problems came in.
雖然我在離開前已經跟我的同事溝通了3次相關細節，但沒想到還是出現了問題。

I immediately connect with them. According to them, the items you checked today in our factory are the ones left from orders in last month for other clients.
我立刻聯系了同事，根據他們所說的，您今天到工廠看到的那批貨是上個月其他客戶的遺留訂單產品。

The specs is actually completely different from the ones we talked. As you are asking OEM items, not these common ones.
那些產品的規格跟我們之前討論的完全不同。您要求的是OEM規格的產品，不是您看到的那些。

I do feel sorry for that. In order to show you the right products, I have applied for the right samples and plan to send you via DHL tomorrow for your reference. Generally, it will take 3~5 workdays to arrive at your address.
我為此感覺很抱歉并打算明天通過DHL給您寄送對的產品樣品，通常您會在3-5個工作日后收到樣品。

Meanwhile, we have refunded you the full amount back to your account as you required. Please also allow 3-5 business days for the amount to appear back on your card.
同時，我們已經按照您的要求將定金退還到您的賬戶，請在3-5個工作日后查看一下。

We hope that this will be sufficient to correct the error and address any inconvenience this may have caused you. 
我們希望能夠及時的修正錯誤并能解決由此給您帶來的不便。

We are very sorry and much appreciate your trust and business opportunities. Call back if you'd like to share your ideas with me.我們感到非常抱歉，并且對您給與的信任和合作機會非常感激。如果您有什么想要跟我說的請來電給我。Sincerely,XX
Tips：解釋問題出現原因。讓客戶知道你會提供解決措施。表示對此造成的不便你很在乎。退還定金。讓客戶反饋意見。

04.為產品召回道歉

Dear XX,

At ABC Co.Ltd, our mission is to provide our clients with top quality products and best services. And I regret to say that our most recent series of XX fell short on that promise.
我們ABC有限公司的使命就是給客戶提供最優質的產品和服務。我們對于此次出現的XX系列產品沒有達到這個要求很抱歉。

Unfortunately, this series has been found defective due to the machine problems, though we test our products extensively before making them available to the public.
盡管我們已經在出貨前進行產品檢測，但真的很抱歉由于機器問題，這個系列的產品被發現有部分瑕疵。

However, we are glad to have a open and positive communication with you to ensure that your business can be less affected by this problem.
但請放心，我們愿意開誠布公地跟您溝通，以確保您的業務不會受到這個問題的影響。

Meanwhile, you can return all the defective products to us free of charge to the following address for maintanance or replacement:
與此同時，您可以將有瑕疵的商品退回到以下地址（費用我們出），我們會給您更換合格的產品：

ABC Co. LtdAddress: XXWe do feel sorry for our valued clients who are affected by them. We will continue to develop the products to make our clients be more satisfied, and to strengthen the detection process.我們對受此影響的重要客戶表示深切的歉意。此后，我們將繼續提高我們的產品質量并且加強檢測流程，讓客戶更加滿意。Sincerely,XX

Tips：解釋問題出現原因。積極解決問題。讓你的客戶感到被重視。詳細說明召回情況。給出具體操作說明。

以上便是給老客戶道歉的道歉信怎么寫的介紹，希望能幫到廣大外貿人。