展會后，如果外貿人想要及時跟進客戶，就需要按照客戶分類寫英文郵件，一般來說，分為這三種：1.隨便看看的普通客戶；2.潛在客戶；3.高意向客戶。接下來小編就來給大家介紹。

展會后跟進客戶的英文郵件

1.隨便看看的普通客戶

這類客戶不在少數，他們之中不乏探行情者。如果能通過他們的名片找到公司網址，就能順手摸摸他們的底細。有了這些信息再去針對性地派發宣傳資料，看看能否激起客戶深入了解的欲望。建議采用大量群發開發信的模式，推一些主推產品的營銷郵件，看看他到底對什么感興趣，然后再根據興趣做進一步分類和再營銷。

Dear **,

We are glad to meet you at the Canton Fair!

We are specializing in manufacturing **. Now we can supply Product A, Product B, and Product C in varieties.

Please contact us freely as a good friend if you are interested in our products. Your early reply will be highly appreciated.

Best regards

外貿人可以使用格蘭德外貿平臺的廣交會名錄查詢功能，根據目標市場、產品詞以及屆數找出自己的目標參展采購商。

http://www.329659.com/gjh?share=QZONR

2.潛在客戶

對于潛在客戶，重點是要推動他做決定，而不是強調為何他要同我合作。在正式跟進前，必須先要了解客戶的背景：做什么產品？公司規模多大？采購需求是哪些？在此行業多久？在完成一系列客戶背調之后，才能根據客戶需求寫郵件。

Dear **，

This is **（名字） from **（公司）. We notice that you had interest in our products（產品）at **（展會） several days before.（喚醒客戶記憶）

Thanks for your attention! Our product catalog is attached below, you can have a look and find out more details about our capabilities. （熱門產品）

Also, customized service is available from our company, please feel free to inform us if needed. （表達希望有機會合作的意愿）

We will start to work once receive your reply.

Thanks & best regards.

3.高意向客戶

這種重點客戶第一時間優先處理，圖文并茂地把客戶表現出興趣或意向的產品的詳細介紹、報價單、亮點，編輯好發送過去。

Dear **，

Thanks for the inquiry! This is ** （名字）from **（公司）. We have communicated at **.（展會上認識，喚醒客戶記憶）

As to the price you inquired on **（產品） I send you our quotation attached below. （報價單）

All of our products are strictly produced according to FDA/GRAS regulations. （產品亮點）

By the way, I visited your company website and found your stores are all located on the east coast of the US. Our other US customer *** （品牌背書）placed a big order for X'mas napkin set, together with a paper plate and mugs. I will show you the photos with quotes later for evaluation. （與客戶套近乎）

Any further questions, pls contact me freely. Samples could be sent on request. （樣品寄送）

Thanks & best regards.

以上便是展會后跟進客戶的英文郵件的介紹，希望能幫到廣大外貿人。