展會后寫跟進郵件要根據客戶的情況來看，一般分為兩種：第一.需要調研市場型；第二.對現有供應商不死心。接下來小編就來給大家介紹。

展會后的跟進郵件怎么寫

第一.需要調研市場型

因為客戶對于市場不了解，對于市場能否暢銷有顧慮。所以可以通過一些成功的案例，幫客戶樹立信心。同時要有耐心和展示自信，甚至給客戶一個特殊的政策，讓客戶去試銷。

“Dear XXXX,

It is a great pleasure to talk with you on Canton Fair, and know your interests in our XXX products.

After the fair, I collected a few more information on our sales, which might be helpful for you. FYI, for this model, our sales in XXX country (需要同客戶接近的市場)is XXXX. Our customers said that the market specially like the XXX feature of XXX(products).

I am very confident that you can sell XXX very well in your market. Anything I can do to help you to research or test the market, please just tell me.

Best regards,

XXXX

外貿人可以來GladCC外貿內容社區的文庫版塊，通過下載文檔提升自己的郵件寫作水平。

https://www.gladcc.com/document?shareCode=CWCTT

第二.對現有供應商不死心

重點是讓挖掘現有供應商的弱點，讓客戶感覺到痛苦，意識到一個不好的供應商對他的生意的危害之大。注意，千萬別直接攻擊競爭對手，那樣很不優雅，客戶不會喜歡。

攻擊競爭對手的弱點，而不是競爭對手本身。比如，我們知道競爭對手的質量不穩定，你不要說XXX公司質量不穩定，很爛。而是說“你給你的客戶穩定的質量嗎？如果質量不穩定，會給你帶來什么后果呢?”

當然有的客戶會告訴你現有的供應商有問題，更多的客戶不會告訴你，他覺得告訴你了，會在談判的時候處于不利地位，被你利用。當客戶不告訴你的時候，你就要自己去揣摩，旁敲側擊地去問了。

“Dear XXXX,

Thanks a lot for visiting us during the Canton Fair.

Behind every successful distributor, there is a capable & reliable supplier.

As a capable & reliable producing supplier for XXX,XXX (知名大客戶)，we hope to be the one that stand behind, and give you firm support.

Can you give us a chance?

Best regards,

XXXX

以上便是展會后的跟進郵件怎么寫的介紹，希望能幫到廣大外貿人。