外貿(mào)郵件分為哪幾類
外貿(mào)郵件分為如下幾類，分別是：一.首封郵件；二.推薦型郵件；三.促銷型郵件；四.市場(chǎng)信息分享型郵件。接下來小編就來給大家介紹。
外貿(mào)郵件分為哪幾類
一.首封郵件
首封郵件是給客戶的first impression，第一印象的重要性相信每位業(yè)務(wù)員都知道。首封郵件的關(guān)鍵在于突出優(yōu)勢(shì)，信息量足，抓住客戶痛點(diǎn)。模板如下：
Dear Andrew:
(Dear + 客戶名稱，不要用client, friend這種一看就是群發(fā)的詞)
I am Femi from XX furniture, manufacture of in door and outdoor furniture for more than 10 year.
(第一段：簡(jiǎn)單的做自我介紹，措辭簡(jiǎn)單)
Europe is our main maket. All of our products own CE certificate, which meet the EU standard. We provide furnitures mainly to Germany and UK market. XX XX is one of our client.
(第二段：這段主要在展示產(chǎn)品質(zhì)量好，但是整段沒有用high quality, good quality這種華而不實(shí)的詞語。而是通過市場(chǎng)，證書，大客戶的展示來佐證質(zhì)量好這一優(yōu)勢(shì)。)
As learned that you are a retailer in UK market, mainly selling ZY sofas. Here you can find our SA series sofa models as attached, which are similar stye to your ZY sofas. There maybe Chances that we can build a first cooperation with some sofa trial orders.
（第三段：客戶痛點(diǎn)挖掘，做針對(duì)性推薦。首句點(diǎn)明，我們對(duì)客戶是做過調(diào)查后才寫這封郵件的，而不是在不了解客戶情況下撒網(wǎng)式發(fā)送這封郵件的。在知道客戶需求的情況下推薦對(duì)應(yīng)的產(chǎn)品，這一段時(shí)引發(fā)客戶take action的關(guān)鍵。）
You can also find our latest catalogue as attached. These items are newly developed models in UK market, which enjoys good popularity in your market.
(第四段：展示公司其它產(chǎn)品，供客戶選擇，發(fā)展新的產(chǎn)品鏈。)
Please contact us for future information. Looking forward to proceed for future business relationship.
Best Regards,
Feimi
外貿(mào)人可以來GladCC外貿(mào)內(nèi)容社區(qū)的文庫版塊下載郵件寫作技巧，全方位提升自己的郵件寫作水平。
https://www.gladcc.com/document?shareCode=CWCTT
二.推薦型郵件
推薦型郵件主要用于新產(chǎn)品推薦與開發(fā)。模板如下：
Dear Andrew:
(Dear + 客戶名稱，不要用client, friend這種一看就是群發(fā)的詞)
As we know that second season of the year is UK market furniture peak season. We made a new design sofa models catalogue for you as attached. Please kindly check. These new models are designed by our UK sofa designer according to the latest market trend. We are confident that your client will like them.
(第一段：每年的第二個(gè)季度是英國市場(chǎng)的旺季，我們會(huì)在年前或者第一季度邀請(qǐng)專業(yè)的英國設(shè)計(jì)根據(jù)當(dāng)?shù)厥袌?chǎng)流行元素設(shè)計(jì)新款沙發(fā)，供客戶選擇新品進(jìn)行開發(fā)。)
Samples of these models are all available. To thrill the market, we provide all these samples with bulk order price, no profit added.
(第二段：說明新款產(chǎn)品都能提高樣品，且按照大貨的價(jià)格。行業(yè)常識(shí)，我們的樣品都是按照30%-50%的價(jià)格銷售的，按照大貨價(jià)格賣樣品，對(duì)于客戶來說是一個(gè)很大的優(yōu)惠，很有吸引力。)
Please catch the latest trends for the market. All these products will help you with a great market share this year.
(鼓勵(lì)客戶抓住市場(chǎng)新品，獲得更多市場(chǎng)份額。同時(shí)在字里行間傳遞我們對(duì)產(chǎn)品的信心。)
Your early response will be highly appreciated!
Best Regards,
Feimi
三.促銷型郵件
促銷型郵件主要應(yīng)用于公司做大小型產(chǎn)品促銷時(shí)用，模板如下：
Dear Andrew,
(Dear + 客戶名稱，不要用client, friend這種一看就是群發(fā)的詞)
To thrill the market and develope the new products in the market, we are during our yearly biggest promotion. All of attached items enjouy discount up to 10% discount.
(第一段: 說明促銷目的和促銷力度。有說服力的促銷和折扣可以讓促銷活動(dòng)事半功倍，反之，則會(huì)引起客戶對(duì)促銷活動(dòng)和產(chǎn)品本身產(chǎn)生顧慮。)
Our promotion will start from FEB. 10th. to FEB. 30th. Please catch up with this yearly biggest promotion to gain a big advantage in both price and market trends.
(第二段：設(shè)定促銷有效期，沒有有效期的促銷活動(dòng)是沒有靈魂的。給予客戶以時(shí)間上的緊迫感才能讓客戶獲得足夠的采購動(dòng)力。)
Waiting for your active action.
Best Regards,
Feimi
四.市場(chǎng)信息分享型郵件
市場(chǎng)信息分享型主要用于市場(chǎng)趨勢(shì)，市場(chǎng)反饋等信息的輸出，幫助客戶更好地掌握市場(chǎng)動(dòng)態(tài)以便客戶更好地做市場(chǎng)營銷。
Dear Andrew,
(Dear + 客戶名稱，不要用client, friend這種一看就是群發(fā)的詞) 重要的事情說了四遍！
Our marketing team made a market analyses about the UK market sofa trends. Here you can find the datas and charts. These datas are collected from the top 10 online and offline sofa stores, as well as from the XX UK exbition.
(第一段：說明市場(chǎng)分析的數(shù)據(jù)來源和可靠性)
According the datas and charts, we selected all of our models meeting these datas in attached catalogue. These items and models will be the future trends. Please share this catalogue with your clients. I think they will be interested in these items definately.
(第二段：根據(jù)大數(shù)據(jù)，制作相應(yīng)的產(chǎn)品畫冊(cè)分享給客戶，供客戶分享給下端客戶做產(chǎn)品開發(fā)和推廣。)
Hope your selling boom in the new season.
Best Regards,
Feimi Chang
以上便是外貿(mào)郵件分為哪幾類的介紹，希望能幫到廣大外貿(mào)人。
