對于外貿業務員來說，在日常工作中，寫開發信往往需要根據場景來設定，所以，小編本次就來給大家分享一下不同場景下的模版，希望能幫到大家。

外貿業務員開發信模版

模板一：開門見山式

Hello, Dear XXX,

This is Spark from ABC company, Glad to know you from my friend Kevin(給客戶一種真實親切的感覺，是朋友介紹的) that you are a wonderful artist sculpture in Mexico. We are leading professional manufacture of some product in China more than 16 years.

As we know you use a lot of Smooth-on silicone for sculptures casting, right?

Here I’m glad to tell you that our silicone RTV-123 is very similar to MM25, but price is much cheaper than it(產品亮點)；And the 2nd distributor CBD in UK have always bought us 3~5tons/month instead of Smooth-on Silicone. (客戶鑒證我司產品的價值魅力) so, we are 100% confident(百分百的相信) that you will quite happy with it. Would you like to have a try?

If so, free sample & quotation will be sent for your evaluation. (用免費樣品吸引)Sincerely,Spark

思考：為什么不用competitive而用much cheaper?

外貿人可以來GladCC外貿內容社區，根據自身的實際情況與其他外貿人溝通交流，提升個人能力。

www.gladcc.com?shareCode=CWCTT

模板二：新產品開發吸引

Warm Tips：

1.新產品最好也是有針對性的發給不同客戶的市場；

2.特色賣點也要結合當地市場的喜好,特色賣點一般最多不超過4個,以3個最佳,如果羅列太多的特色賣點就相當于沒有重點突出,也會讓客戶感覺產品的真實性；

3.最好附上圖文并茂的圖片,讓客戶更加直觀的了解；

4.如果產品款式很多,可以做成彩頁以附件的形式發送,多角度的展示產品。

Hello Dear Igor,

This is Spark from XXX Silicone rubber Manufacturer more than 16 years.

Glad to know your information from website and know that you are a distributor of Kevin.

We are happy to share you our new hot selling Silicone A and B in UK, which is wonderful for climbing holds casting. As we know more and more Americans love sports climbing, so we are wondering if this kind silicone will be good market in USA soon. (新產品作為一種市場信息的分享給客戶)

Competitive Advantage---(特色賣點)

1.)xxx

2.)xxx

3.)xxx

Data Sheet---(產品參考)

XXXXXXXX

Any interested free sample & price will be sent for evaluation.

Thanks & Best regards,

Spark

模板三：市場動態分享型

此類件的作用：

1.老客戶的二次開發

2.貿易商的開發

3.客戶維護

Hello Dear Peter,

Long time no contact. How are you? and how is your business market going?

Hope Beautiful!

We just came back a EU Molds Exhibition/ visit （ 展會或拜訪） in Korea, I'm so happy to share some useful information with you as follows------

Dow-Corning vs Smooth-on Silicone

Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Xxxxxxxxxx

1:1 Silicone will be trend of the market 

Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Xxxxxxxxxx

Our New research products—

Never being thicker silicone within 1.5 years silicone become to our top star products. We are wondering if your customer will also like it ?

Any interested, free sample & price will be sent for evaluation.

模板四：問卷式開發型

Warm Tips:

1.此類開發信要求對客戶市場或是具體用途中出現的問題有專門的研究分析；

2.有針對性的問卷式開發信能真正幫客戶解決問題，回復率一般都非常高；

3.你們產品的某些獨特賣點剛好能擊中客戶的某些痛點，能幫到客戶解決實際；

4.問題，有可能是某項技術的圖片，也有可能是某些證書，也可能是融資性的 

5.付款方式等都可以這類問題去寫這種開發信。

Hi Mark,

Have you always suffered these problems during your mold making of silicone— 1. Oily?

White Stains in the artificial stones?

xxxxxxxxxx

xxxxxxxxxx

If so, congratulations to you to find a good supplier!

We XXX Silicone can just help you solve all the problems above.

If any interested, more products specification as well as price, sample will be sent for your reference.

活學活用雙向主動/被動語態

If so, congratulations to you to find a good supplier!

We XXX Silicone can just help you solve all the problems above

VS

We are glad to tell you that we XXX Silicone can just help you solve all the problems above.

（生意是雙向的,作為供應商我們希望找到開發優質的3A客戶，同樣的客戶也希望找到穩定又有保障，能為客戶解決問題的供應商，所以希望大家多用一些這類雙向被動語態）

Eg. You will quite happy with it.

We think you will also don't want to miss this opportunity, will you?

Since you are such wise businessman, we believe you will make the best choice.

以上便是外貿業務員開發信模版的介紹，希望能幫到廣大外貿人。